Ipsos: 35% of Kenyans Have Set Top Boxes #KOTNewsAt9 #DigitalMigration

Posted: February 18, 2015 in Lifestyle, News
Tags: ,

In a new Ipsos poll undertaken between February 2nd and 16th, 35% of Kenyans who own TVs have acquired set top boxes.

Well, 65% of people without is a large number, but is much better than the 90% the three media houses have been singing.

The percentage of those with set top boxes is expected to rise sharply in the next few days, considering it has gone from a ‘want’ to a ‘need’.

Here’s a chart from Ipsos.

ipsos

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s