Ipsos: 35% of Kenyans Have Set Top Boxes #KOTNewsAt9 #DigitalMigration

Posted: February 18, 2015 in Lifestyle, News
Tags: ,

In a new Ipsos poll undertaken between February 2nd and 16th, 35% of Kenyans who own TVs have acquired set top boxes.

Well, 65% of people without is a large number, but is much better than the 90% the three media houses have been singing.

The percentage of those with set top boxes is expected to rise sharply in the next few days, considering it has gone from a ‘want’ to a ‘need’.

Here’s a chart from Ipsos.



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